It can certainly be said that the Elvio Cogno Barolo was originally conceived under the sign of the purest tradition of vine, wine and land, never losing or compromising its identity over the years.

Elvio Cogno, founder of the family company, who died a year ago after decades of work in the vineyard and in the cellar, had a fixed goal in mind: to exploit the great potential of wines from the Langhe, and in particular the area of Novello, a town in in the province of Cuneo, Piedmont.

Maria Caterina has an innate gift for singing: she possesses an intense and melodious voice, her heart beating for the seven notes. But it is far from her only passion: she also feels a strong love for her land, her wine, and the nature she breathes in from her vineyards and olive groves surrounding the villa and the family estate in the surroundings of Montepulciano. A love for the land inherited from her father Glauco, a man of great vitality and lucidity. But how did the family business of the Dei family come about?

The company is named after the Roman lawyer Gabriele Mastrojanni who, in 1975, bought the estates of San Pio and Loreto and therein planted the first vines. The vineyards are all about 40 years old and, to this day, they are still employed to produce wine. "A poor and virgin land, clean and unpolluted," or so it was called back in the day. The hills are located between 180 and 440 meters above sea level and the Romea (Francigena), the ancient road used by pilgrims between France and Rome, cuts right through them.