I met Chiara Lungarotti during some interviews, when she was the national president of the Italian Wine Tourism Movement. She isn’t even that appointment but – actually – that role has sure got under her skin. The Lungarotti wineries (of which Chiara is the CEO) are a shining sample of how the hospitality of wine tourists and of all types of visitors should be managed. How do you do it? Proving availability, professionalism, passion, ability to tell their own story.