Pardi Brothers: Sacrantino give a breakthrough to Umbria wine tradition

I like to come back often, very nicely, in the beautiful Montefalco (Umbria region, at the centre of Italy), an uncontamined historical land of wine since Roman times. Think about it: it’s one of the few towns where the vineyards were inside their walls: they were really “urban vineyards”.
So, I will tell you the story of Cantina Fratelli Pardi (Pardis Brothers Winery). It began about a century ago, in 1919, when the three Pardi brothers (Alfredo, Francesco and Alberto) decided to produce and sell their local wines. At the time the wines were traveling to the Vatican where they were much appreciated.

Lungarotti, the Heart of Umbria lives in a glass of Rubesco Vigna Monticchio

I met Chiara Lungarotti during some interviews, when she was the national president of the Italian Wine Tourism Movement. She isn’t even that appointment but – actually – that role has sure got under her skin. The Lungarotti wineries (of which Chiara is the CEO) are a shining sample of how the hospitality of wine tourists and of all types of visitors should be managed. How do you do it? Proving availability, professionalism, passion, ability to tell their own story.